This also has to do with song length. If, as we're told most normal people have attention spans of 15 minutes then a song 15 minutes long won't bring in people with shorter attention spans. Teachers will probably scream and point "Junior High School Students".
If you want to include them then you better cut that figure in half. A tune seven minutes long can go on the album but it will never make it to radio unless you're Pink Floyd etc... Radio format is about 3.5 minutes. Not much longer or shorter.
Initially, shoot for around 100 measures of music at a moderate tempo and you'll be in the ball park for the airwaves.
I'm all for looking at the big picture so let's say you're composing music for an entire album of music and not just one tune. This is a good idea so you can plan to incorporate enough variety between pieces of music on the cd.
People want to feel like they're getting they're money's worth and so the complexity rule doesn't apply so much to the number of songs on a cd.
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