I once read that Sting sometimes sets the sentences in his morning newspaper to music. This has the added benefit of suggesting possible lyrics once an adequate melody has materialized.
One article was saying that people who have composing careers tend to start with the big picture and work down toward the details. Amateurs do the opposite. Pros are able to conceive of and write several parts simultaneously taking into account how they interrelate.
Amateurs write one bar at a time.
Another point about complexity is instrumentation. Perhaps the reason pop music has only 5 or 6 parts is due to the "not enough instruments=boring, too many instruments=chaos" dichotomy. Pop music has the happy medium.
I was reading a scholarly article about complexity that basically said successfully creative people have personalities that love complexity, so they're able to crank out all this different stuff. However, complexity is not the same as popularity. The Beatles, it mentioned, got less and less popular, the more complex they're music became.
The most popular music, they said, tends to have a moderate amount of complexity, not more or less. I read a related article on music perception/psychology which mentioned that well formed rhythms (what people expect to hear) have 2-6 events per 5 seconds (that must be the parameters for a moderate amount of complexity in that musical dimension). The tempo 100 beats per minute is in the center of the perceptual field (moderate complexity?).
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